Pubic Relations Triumph!

Scare Scotland Associates

Public Affairs Consultants

- Case Study - Ruth Davidson Party 

Our new Public affairs and public relations arm "Scare Scotland Associates" has registered it's first big score with a successful strategy which has turned the public perception of the Leader of the one of the country's minor political parties, the Ruth Davidson Party, into page 4 news across a wide range of media outlets.

Our experienced team developed a multi-faceted campaign which created a laser like focus on the key policy elements of the Ruth Davidson Party which were preventing it being taken seriously as an intellectual or political force and removed them from public debate.

Stage One:
Creating a public engagement strategy which was both vibrant and vacuous, colourful yet incoherent was one that our team tackled head on.  We identified that the public saw the current Ruth Davidson Party members as pointless crackpots, weird, dangerous and downright nasty so our decision was to ensure that as few of them as possible were seen or heard. Once we had neutralised the madder elements of the party we moved on to...

Stage Two:
Far more challenging in the modern media environment was taking the only part of the Ruth Davidson Party which was viewed by the public as laughable rather grotesquely vindictive and use that to recalibrate the public perception.  With the help of our well placed media contacts we were able to recast our clients as the stupid party. A series of ridiculous photo-ops was organised and received massive unquestioned exposure across the mainstream print and broadcast media which resulted in...

Stage Three:
By casting the Ruth Davidson Party as a "not-a-government, policy-lite, anti-indyref-till-we-die, we-love-the-colour-orange, David-Cameron?-never-heard-of him", Great-British-Bake-Off" party we were successful in persuading less than a quarter of the voters to support them at the polls. This allowed implementation of...

Stage Five:
Perhaps the most audacious move but possible because of the uncritical support of the nations worst papers the Ruth Davidson Party could claim a "mandate" and make "demands" which even though they would be ridiculed and ignored by the actual winners of the election would give the appearance of political success.

Stage Six:
Our invoice is submitted for payment.